Misleading Marketing Alert: This is Pretty Darned Sneaky!
By Shelley Lockwood
So as usual I'm sitting patiently awaiting all of my incoming e-mail to download and then I see this subject line......Please remove.
Not a pleasant subject line when you're investing a lot of time and effort into building two different mailing lists.
Oh well...that's life.
So I open the message. I've included it here for you to see. I've removed the contact information so nobody will get curious and visit.
From: Pat 
Sent: 11-Jul-02 08:13
To: Please remove list
Subject: Please remove
I received email from you at my
.com email address
I am trying to limit the email that comes into that account and
would appreciate it if you could please remove me from your future
I am also an Internet Marketer and operate several businesses online
so I understand the need for a good email database.
A site that I've found helpful for finding other ways to market online
http://www..com - here you may find some added
way to get your message to interested parties without using bulk email.
Thanks for removing the above address.
Now I may not know all the names and addresses on my list, but I review them pretty frequently and I don't remember any e-mail addresses @veryhot.com.
I read through it and it hits me....this is a very sneaky marketing tactic indeed. I mean look at the angle they used to try and avoid looking like spam.
They're actually implying that they were spammed by me. Hmph!!!
Just to be on the safe side though I figure I'd better check my list. I look at who this e-mail is addressed to, now if it's legit how the heck am I supposed to know which list? It's addressed to Please remove list???
So I diligently review all the addresses in both my lists, and of course it's no surprise that this address just isn't there.
I was right, I was spammed and ironically the pitch was how to market without using bulk e-mail..in other words without spamming.
It's just unbelievable the depths that some people will sink to.