Interview - An Internet Success Story:Corey Rudl
Interview with Internet Marketing
Success Story: Corey Rudl
Marty Foley, publisher
of ProfitInfo E-mail Newsletter, interviews Internet marketing guru
Corey Rudl. For many savvy online entrepreneurs, Corey needs no
Corey, as one who has
been extremely successful as an online marketer, please tell us how
you got started using the Internet as a marketing
I started marketing
online in the fall of 1994. It was quite a fluke. In my course, I
explain that we published my book, "Car Secrets Revealed,"
and started selling it offline. The results were pathetic. We
thought we had a winning formula and it was barely breaking even. I
spent about $20,000 offline trying to promote it... and it
I took the advice of a friend that was setting up an
automotive site on the Net and he helped me get a very simple web
page online. I saw a few sales trickle in and then took more
interest in it, promoting the book online in my spare
|[Marty]:||What are some of the online ventures you
|[Corey]:||I own four different businesses that now
generate over $5,200,000 in online sales every year. I have
interests in many other online projects, as I have done work for
clients for a portion of the profits I generate. I also have a
clientele base that hires me for online business advice at $1,280
|[Marty]:||Your book "Car Secrets Revealed" has done
very well for you online. Can you give some details on
Car Secrets Revealed
was my first success on the Net. Within 9 months of truly starting
to promote it heavily, it became the #1 best selling car book
online (using the unique promotional techniques I teach). It
generated over $140,000 in net profit in those months. To this day,
it is still the #1 best selling car book on the
The site is at http://www.carsecrets.com if you want
to check it out. Everything I put on the page and everything I say
is there for a reason... We have tried many different web page
designs and concepts, and this one works the best (I explain why in
my Internet Marketing course at: http://www.marketingtips.com.
I can't explain it here, as it would fill up about 20 pages to
cover just the details on that topic
|[Marty]:||You were recently on the Maury Povich TV
show in connection with your businesses. Can you recap for those of
us that missed
|[Corey]:||There is not much to say. Basically,
because of my exposure on the Internet and having the #1 best
selling car book online, they found me through the Net and invited
me to appear on the show as their "car expert" to explain a few
tips and secrets to their viewing audience on car buying and the
shams and scams with car repairs. It was a good interview, but what
a long flight back... 10 hours on a plane.
How long did it take
your first online venture to start making a
The first month the
sales trickled in, so I technically made a profit within 30 days...
but had nothing to live off of. Since I was one of the first group
of commercial businesses online... there was a lot of "trying
everything," so it took me almost 18 months before I
started to see a full-time income.
literally 12-14 hours a day, 7 days a week trying different
techniques, different salescopy, and different ideas online. Now
that I know most every trick and tip there is, I can literally take
almost any business online and make it turn a very healthy profit
in a few months.
As more and more people got online, many
of the standard marketing techniques were getting overused and
becoming ineffective... so I developed "twists" to most of them to
ensure they still made a profit when everyone was using the
"regular" approaches to online marketing. The results: the
techniques I use to market online are very
|[Marty]:||How did you learn about what it takes to
At first, through a lot
of trial and error. I took a lot of the concepts and ideas I got
from the very expensive seminars I used to attend and material I
bought (I was a Jay Abraham, Gary Halbert and Ted Nicholas fan, and
most of their seminars were $7,000 and up).
I took those ideas and -- with a little ingenuity and
creativity -- adapted them to the Net (while in the midst of
developing my own winning formulas for online success). I came up
with formulas that work like wildfire
|[Marty]:|| I recognize the names of those other
well-known direct marketers that you have learned from. It's
apparent that your formulas work. Which avenues are paying off the
I have never had an
online business that *has not* made a very healthy profit. As I
mentioned, my four online businesses combined now generate over
$5,200,000 in sales online per year!
And the beauty of it is that I started it myself as a
one-man operation. I now have had to hire five employees to take
care of the paper work and customer service... but have you ever
heard of a retail business that has 5.2 million dollars in sales
with only a few employees? No! They have at least 15-20 employees.
That is the beauty of the Net: you can automate everything so your
overhead is incredibly
|[Marty]:||What specific types of online tools are
That is a very
difficult question to answer, because there is no one tool that is
responsible for making me a fortune
My techniques show you how to generate multiple small
streams of income, and then automate those streams of income so you
can move to the next. Let me
I would teach you a marketing technique that will make
you $1,000 a month in net profit. You then automate it so that it
generates that $1,000 whether you are there or not. You then move
on to the next marketing technique, and it makes you $1,500 a
month. And once that is in place (which takes you about 2-3 weeks),
you automated it and move on the next week, and so
The concept here is that you are making small streams
of income from many different directions (all of which are
automated)... but if you add up those streams of income you are
looking at $10,000 to $15,000 a month in net profit, which is over
$100,000 a year. The best part is that if one technique fails
because something on the net changes, you don't have to worry; you
still have other streams of income that are making you money every
|[Marty]:||Do you do all of
your business online, or do your online marketing efforts
supplement your off-line business
|[Corey]:||100% online. I am a specialist in online
sales and marketing. I have become one of the most respected
marketers on the Internet... and for good reason: I can prove my
successes. If someone asks me to help them with their magazine
advertising, I simply tell them that there are better people than
me out there for offline marketing and they should see them
instead. I do what I do best... and that is online marketing, so I
concentrate *all* of my efforts on
|[Corey]:||There are so many, I would fill up an
entire book listing them. Let me just say that I have wasted
hundreds of thousands of dollars trying techniques that did not
work (but from every single one I learned something very
important). But that is the "price of education" as I
|[Marty]:||What major mistakes do you see other
There are a lot of them
and I discuss them in great detail in the course, but I will
briefly mention a few
- Having an ineffective web site that does
not turn visitors into sales. This is a very tricky thing to do
(something that most people do not understand), and I devote a lot
of time in my course to discussing how to make a web site
- Putting all your eggs in one basket.
Trying one technique and thinking it will make you a fortune. You
need to diversify your marketing efforts into different promotions
to see which ones pull the most net profit, and then concentrate on
- Having a poor "sales process" in the
marketing campaign. And by this, I mean the manner in which you
interest the lient in coming to your site, then lead them into a
good rapport with yourself, and then -- and only then -- asking for
the order. Most people break the link at some point and lose the
sale. That is why most sites only see one sale for every 200-400
visitors to their sites (and some even
|[Marty]:||Are there any other tips or suggestions
you would like to give others that want to profit from the
research.... Read/study everything you can on online marketing and
learn about it before you jump in. For example, I hear stories
every day about people that "heard" bulk e-mailing was very
profitable. They may spend $1,000 on the different software, only
to find out they were doing it very ineffectively (for example,
indiscriminately spamming, rather than ethically using opt-in
e-mail) and they don't make a single
Then there are other stories of people spending months
using the wrong techniques and end up not making a penny. The list
just goes on and on.
Make sure you understand what you are
getting into with any business online so that your first attempt
will be your
|[Marty]:|| I agree, Corey. Too many are trying to
"re-invent the wheel" instead of learning how others before them
have achieved success. I like how Benjamin Franklin put it when he
said: "An investment in knowledge always pays the best interest."
Thanks for letting me interview you,
Corey Rudl gets over 6 million
visitors to his web sites yearly, does 5.2 million dollars in
online sales each year (yes, that is $5,200,000), and personally
makes hundreds of thousands of dollars from his online
businesses... all from his one small office.
listen to what he has to say as he knows what he is talking about
when it comes to starting and promoting a business on the Internet.
Visit his site at Internet Marketing
Center® where he reveals all his unconventional
tips, tricks and techniques with examples so you can learn the most
efficient and fastest ways to make money on the
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